Sunkist Fiesta Bowl Program
Date1986-1987
Mediumpaper
Dimensions11 × 8 1/2 in. (27.9 × 21.6 cm)
ClassificationsDocumentary Artifact
Catalog number2023.8.14
DescriptionThis is a program for the Sunkist Fiesta Bowl, which had just acquired Sunkist as the game's primary sponsor in 1985. The 1986 Fiesta Bowl was the first under this new sponsorship. In the program, it talks about how this sponsorship will help the Fiesta Bowl grow as a game and as an event in college football by influencing the band pageant and parade, and getting a chance for Arizona to host national championship games. The program remarks that at the time at least, the Fiesta Bowl was Arizona's single largest event.Status
Not on view
November 1989
